2023: Year in Review

As we close another amazing year, we can’t help but look back at some of the greatest moments we’ve shared over the last 12 months. It was a year of many firsts and new adventures, and we can’t believe how lucky we are to do what we do. We made moves to get us closer to our sustainability goals, opting for the use of better materials like certified organic cotton, regenerated nylon and recycled wool. These materials opened the door for us to launch brand new products like our first ever Performance Collection of technical running and cycling socks (made with ECONYL® regenerated nylon), and our first line of tees (made with 100% organic cotton)! To tie it all together, we decided it was time to revamp our look, so we debuted our daring new logo & mission in September, complete with a newer, bolder version of our beloved lion head. We also had the opportunity to expand to cities closer to you, opening new pop-up stores in France, Italy and Spain. None of this would have been possible without a monumental effort by our team, which, we’re pleased to say, grew to 50 talented folks. And, of course, we’d be remiss if we didn’t thank YOU. So thank you, and cheers to 2024! Read more

THE Holiday Gift Guide

Looking for original holiday gift ideas? Look no further. We’ve put together THE Holiday Gift Guide for everyone on your list. From your movie buff cousin to your dog-loving mom, we’ve got something for everyone. For Those Who Live for the Holidays We introduce our first ever line of festive sweatshirts with our limited edition Holiday Sweatshirts Collection! Made with 100% cotton and complete with an extra-plush brushed interior, each quirky design is the perfect gift for those who keep their tree up all year long! For Trendsetters & Art Lovers Looking for the perfect gift for those who love to stand out? We’ve got just the thing – and with an artistic touch. Start with our best-selling Basquiat x Jimmy Lion Pack with socks featuring elements of some of the groundbreaking artist’s most renowned works. What’s even better? It comes with a special patch! Or take a look at our Frida Pack which includes three Casual designs inspired by the iconic Mexican artist while the Athletic Frida Pack is comprised of three Athletic designs that are a fave of trendsetters everywhere. For Lovers of Cult Classics The perfect gift has a name, and it’s our Stanley Kubrick x Jimmy Lion Pack. This Pack not only features socks inspired by three of the iconic director’s most famous films like 2001: A Space Odyssey, A Clockwork Orange and Full Metal Jacket, but it also includes a bonus page of stickers that are sure to please cinephiles everywhere. For Classic Suspense Lovers You can’t go wrong with our Alfred Hitchcock x Jimmy Lion Pack. Complete with designs inspired by some of his most iconic films like Rear Window™ and Vertigo™, each design brings the big screen to life! For Retro TV Fans If nostalgia’s their thing, look no further than our Felix the Cat x Jimmy Lion Pack. Starring the iconic TV and comic star, this mischievous feline is back and better than ever. Plus, as an added bonus, it includes a special Felix the Cat Patch! For Fans of the 80s Where to start? From JAWS to E.T. the Extra-Terrestrialto Back to the Future, there are Athletic and Casual designs that are sure to delight 80s movie buffs! If you’re looking for the perfect mix, don’t miss our Extraordinary Pack which features one best-selling Athletic design from each of these classics! For Cat Lovers Our feline friends are one step away from world domination, one adorable meow at a time. Don’t miss out on our Cat Nights Pack with its four purrrrfectly original designs for the cat lover in your life! For Dog Lovers It’s a dog’s world, we just live in it. Surprise your canine-loving friend with the ultimate gift: our Dog Days Pack! Four original pups star in each pair of this adorable pack of casual socks. For Kids And last but not least, we have the perfect gift for the kiddos in your life! For Active Adventurers: Our Once Upon a Time Collection, designed specially for little feet with silicone grips on the sole, is perfect so kids won’t slip and fall while running around the house! For Kings & Queens of the Playground: Our Veggie Cool Collection of 100% kid-approved Athletic socks, is just what you’re looking for! For Mini Trendsetters: We have versions of some of our best-selling designs from collections like Cat Nights and Basquiat x Jimmy Lion, just for kids! Thanks socks much! Read more

Materials Matter: Organic Cotton

When it comes to bringing our original designs to life, all materials are not made equal. As part of our continued commitment to getting us closer to our sustainability goals, we have worked hard to find the perfect mix of better materials and more responsible production. After careful consideration, we’ve determined that, for both sustainability and durability, certified organic cotton is the best fit for many of our products. What is organic cotton? To be recognized as such, organic cotton must be certified separately from other cotton. Internationally recognized entities, like OEKO-TEX® and the Textile Exchange, verify the safety and quality of organic cotton using a rigorous standardized system. It is tested to ensure it’s free of harmful chemicals including pesticides. Not only does this mean that organic cotton is safe for humans, but it also means that it is free of harmful chemicals during its production – which has a direct impact on the natural habitat where it’s grown. What are some of the other benefits of certified organic cotton? 1. What You See Is What You Get: Traceability From the farm to your favorite pair of socks or go-to tee, with certified organic cotton, you can track the chain of custody ensuring more transparency. 2. Good-for-You Feel: GMO & Pesticide-Tested Our 100% organic cotton is tested and certified to ensure it contains <10% GMO (Genetically Modified Organisms) and is free of harmful pesticides. How do we integrate the use of organic cotton into the production of our original designs? Once certified, the organic cotton is spun into organic cotton threads which our family-owned factories in Europe use to stitch together our original designs. We understand that sustainability is multifaceted. Materials matter, but so does durability and quality. To ensure both, our team carefully devises the ideal composition for each product. For our bold tees, we found that 100% organic cotton was our best bet. For our original socks, we’ve opted for durable organic paired with colorful blends to ensure our designs pop. This blend ticks all the boxes: Original design? ✔️ Durability? ✔️ Better materials? ✔️ Responsible production and making strides towards our sustainability goals is a true balancing act. Working with organic cotton is just the beginning. We’re excited to continue innovating and will take a closer look at our better materials soon! Thanks socks much! Read more

Veggie Cool Kids’ Sock

Kids are geniuses. They know what they like. For example, they know that wearing fun socks makes the world go round. And with our first ever collection designed exclusively for kids, Veggie Cool, they can rest assured that their socks aren’t only fun, but perfect for playtime! Made using 80% organic cotton, each pair is crazy comfortable! Designed in the Athletic style, each pair’s thick ribbing provides plush comfort. If that weren’t enough, this collection reimagines kids’ favorite (or not so favorite) fruits and veggies! From an adventurous lemon to a chill strawberry, each playful design is sure to be a playground hit! Don’t miss out on these adorably original Athletic kids’ socks! Thanks socks much for reading! Read more

Stanley Kubrick x Jimmy Lion

Our Stanley Kubrick x Jimmy Lion Collection of movie-inspired socks, made in collaboration with SK Film Archives LLC., is pure genius. Discover a few of our favorite quotes paired with our Stanley Kubrick socks! Top Quotes A Clockwork Orange ‘‘I see what is right and approve, but I do what is wrong.’’ 2001: A Space Odyssey ‘‘ ’’ (roughly 8-10 minutes of silence) The Shining ‘‘¡¡Redrum, Redrum, Redrum!!’’ Full Metal Jacket ‘‘We are jolly green giants, walking the earth with guns…’’ Now it’s time to watch each of these Kubrickian cult classics again. Thanks socks much for reading! A CLOCKWORK ORANGE, THE SHINING and FULL METAL JACKET and all related characters and elements © & ™Warner Bros. Entertainment Inc. (s23)2001: A SPACE ODYSSEY and all related characters and elements © & ™Turner Entertainment Co. (s23) Read more

Frida Kahlo x Jimmy Lion

Unapologetically authentic.Fearlessly bold. Creativity has a name and it’s Frida Kahlo. The legendary Mexican artist was, and is, a force to be reckoned with. Inspired by her use of vivid colors and unique imagery, we set to work alongside the © Frida Kahlo Corporation on our limited edition range of designer socks, the Frida Kahlo x Jimmy Lion Collection. Creativity Unleashed Featuring seven original designs – four Casual and three Athletic – this collection was designed to pay tribute to the cultural icon. Each unisex design, made using 78% organic cotton, is the perfect way to add a fearless touch to street style looks everywhere. P.S. You’re going to want to get your hands on the special Frida Kahlo x Jimmy Lion Pack! Trendsetters everywhere will find a special surprise inside: A limited edition print! Take a cue from the revolutionary artist and put your boldest foot forward. Thanks socks much for reading! Read more

Back to School

Getting ready for school is now as easy as A-B-C thanks to our first collection of Kids’Back to Schoolsocks! The happy surprise on the sole will keep little ones smiling while the uniform-friendly colors and lengths will make getting ready a breeze. Four Colors + Two Lengths = Perfection Kids can put their most stylish foot forward this school year with these 80% organic cotton dress socks! And the best part? We made them in four colors and two convenient lengths, Mid-Calf and Knee-High, so they can pair perfectly with kiddos’ school uniforms – or anything else they feel like wearing! Report Card Colors: 10/10 Four versatile colors perfect for mixing and matching with school uniforms or whatever else kids feel like wearing! Lengths: 10/10 Mid-Calf and Knee-High so kids can wear them year round. Style: 10/10 Classic but with a fun twist thanks to the happy surprise on the sole! Responsibility: 10/10 We choose our materials carefully. That’s why we opted to produce in Europe using 80% organic cotton. Durability: 10/10 Kid-tested, these socks are made to last! Convenience: 10/10 With our special Bundle Pack of three pairs, you can save 10%! All you have to do is choose a color, a length andvoilà! Average: A++ Get ready to ace back-to-school style with these kids’ socks! Thanks socks much for reading! Read more

Urban Bites

New York! New York! The city so nice they named it twice is also the city that has inspired creators from every walk of life, from artists like Jean-Michel Basquiat to filmmakers like Alfred Hitchcock. But the city’s magic doesn’t stop there. Our take? The day to day is where it’s at. From running down to the corner bodega where you can grab everything from a bottle of Cab to Windex, to making it out to Coney Island for a classic dog, New York has it all. And New York is where this whole adventure started.New York is our origin story. What better way to pay tribute to our origins than by dedicating our debut t-shirt collection, Urban Bites, to NYC’s best eats? Inside the Collection Each of the seven original designs from our first collection of tees is made with 100% organic cotton so you canfeelgood aboutlookinggood. And the fit? Perfect. Really. We tested. Not too big, not too fitted,juuuustright – the Goldilocks of fits. And the designs? They’re inspired by some of NYC’s most iconic dishes and drinks like the Perfect NYC Slice– thin crust, even sauce to cheese ratio and low-moisture mozz for a perfect cheese pull with each bite. Then of course, we have the delicious Crab Sandwich with its perfectly toasted bun schmeared with lemon butter, a dab of mayo, quality crab and a dash of secret spices. But our culinary tour of NYC doesn’t stop there. Not big on seafood? No worries, we always have the iconic Burger. Or how about another NYC classic, the Hot Dog? And last but not least, you can’t leave the city without trying some of Chinatown’s legendary takeout. We’re talking Noodles, baby. Finally, wash it down with an iconic cocktail. Take your pick: Bloody Mary or Manhattan? That wraps up our tour of NYC’s best eats (and tees). If you make it over to the City That Never Sleeps, let us know which is your favorite! Thanks socks much for reading! Read more

Travel Diaries: Angola, Africa

The further we go from home, the more convinced we become that wherever you go, people are people. Kindness is kindness, and authenticity is wildly underrated. On our latest adventure, we had the chance to visit Angola, a nation in southern Africa rich with rivers, beaches and generous people. Angola, In Pictures Boards, towels and a change of clothes – we pack up and head down the dusty road to explore. Zé and Reginho, our local guides, show us some of the most peaceful beaches we’ve ever set foot on. The setting calls for a cold local brew, a sunset stroll and plenty of introspection. Sun, salt, surf and a day we’ll never forget. Thanks socks much for reading! Read more

Alfred Hitchcock

Fact: No one can do suspense quite like Alfred Hitchcock. From Vertigo™ to Rear Window™, the Master of Suspense’s ability to keep audiences on edge is unparalleled. Lesser known fact: No one can make an accessory (like, ahem, original socks) go viral quite like Jimmy Lion (in our humble opinion). That’s why our latest collaboration, the Alfred Hitchcock x Jimmy Lion Collection, is taking over closets everywhere this fall. Whether you’re a fan of the cinema giant or are simply looking for a stand-out accessory, we’ve got you covered. For looks as marquee-worthy as Hitchcock’s greatest works, we bring you… #OutfitInspo. For a Fresh Take on Classic Cuffed Jeans, a white button-up & Hitchcock Crows is always a winning combination. Or if you’re looking for something a little more eye-catching, go with a little black dress and Hitchcock Vertigo™. You can’t go wrong. For a Look That’s Carefree Cool Try an oversized sweatshirt, midi skirt, high tops and Athletic Hitchcock! Not your vibe? Opt for the holy trinity for a perfect look – distressed jeans, classic sneakers and Athletic Hitchcock Vertigo™. You’ll be sure to turn heads. Try an oversized sweatshirt, midi skirt, high tops and Athletic Hitchcock! Not your vibe? Opt for the holy trinity for a perfect look – distressed jeans, classic sneakers and Athletic Hitchcock Vertigo™. You’ll be sure to turn heads. “If I won’t be myself, who will?” – Alfred Hitchcock Thanks socks much for reading! Read more

The Making of

For the shooting of our new Fall-Winter 2022 collection, we bet on an innovative concept that brought our socks to life like never seen before. We enlisted the magic of local artists!But first, let’s take a quick look at the wonderful creative madness behind the collection… A ‘very’ mismatched concept You know how it goes… First you lose one sock… Then you lose another… Until one day you decide to pair up the two abandoned socks and accidentally create a unique duo you never imagined. Inspired by the fun of these unexpected pairings, we decided to let our creativity run wild and make our own version… Obviously with Jimmy Lion’s signature ‘fashion’ twist!Discover The Mismatched Collection.With designs that transform classic patterns, like stripes, dots and diamonds, into something completely disruptive and fun, we knew the photoshoot couldn’t be any less.*Enter the body painters!*With their special skin paints, a small team of visual artists managed to transform our models’ legs into true works of art.The process was arduous and very meticulous. With endless detail! And we couldn’t love the result more. Take a look and discover the process with your own eyes! Thanks socks much! Read more

Inside the Inspo

From Dior’s Haute Couture to our new sock collection, the Circus has been a source of inspiration for pop culture and fashion for decades. Its flamboyance, extravagant costumes and celebration of the unique have made sure its influence stuck around to this day. Join us as we discover the evolution of one of the greatest shows on earth and how it has influenced and inspired pop culture and, of course, fashion! 1968 The Rolling Stones recorded a concert in an improvised circus, alongside legends like Jethro Tull, The Who, John Lennon & Yoko Ono and Eric Clapton, among others, to promote their album Beggars Banquet… A truly epic moment in music history! 2008 Britney Spears turned into a Circus ringmaster for her comeback to music, after a rocky year, from which she returned with the hit ‘Circus’ under her arm. (Yes, just as we remember it, it’s stuck in our heads too). 2019 Christian Dior found inspiration for his Haute Couture Spring-Summer collection in the rich history of the circus, creating an immersive fashion experience, with revamped stripes and prints and plenty of sequins. 2022 Today, Jimmy Lion brings back the glamour of the 1920s circus with its most original sock collection to date. Starring strongmen, rabbits magically popping out of hats and many other circus characters, this collection will undoubtedly be… Unforgettable! Thanks socks much! Wherever you go, follow Hitchcock’s example and add your own personal touch to every look with our new collection, because… “If I weren’t myself, who would be?”– Alfred Hitchcock Thanks socks much! Read more

Rituals of Self-Expression

A trial run on the foamy white crests of the ocean; another day’s commute through a sea of people on a crowded sidewalk. Somewhere in New York City, someone slides their shoes on, adjusts their socks. Somewhere in the Mediterranean, someone dips their toes in the salty water for the day’s last ride. Every move we make is self expression; every accessory we wear, a statement. Both style and surfing are two deeply personal rituals that call for authenticity. Both ask for an acceptance that not every wave, not every trend is the right fit – of knowing yourself before diving in. Snapshots of Authenticity: Salt, Sea and Style Despite bewitching Jack London and Mark Twain; inspiring The Ramones; and taking over Hollywood’s big screen, surfing stays simple. At its core, surfing is freedom At its core, surfing is freedom – a passion for authenticity, to be bold. This passion to be authentic, on and off the water, is a modern-day sort of tribalism that unites folks across different walks of life. From Montauk, New York to Santander, Spain, surfers nod knowingly as they brace themselves for the next wave. From Madrid to New York City, strangers smile at each other in the metro when they notice they’re wearing matching socks... Thanks socks much for reading! Read more

Step Up For Down Syndrome

The world shines a little brighter thanks to the small things that make us unique. That’s why every year we design mismatched socks to support World Down Syndrome Day. A Cause Close to Home We’re proud to work alongside foundations like Aura Fundació, which helps people with intellectual disabilities find work and supports them throughout their journey. Diversity and inclusion make this world a better place for everyone, and that’s something we know firsthand. Meet Patrick The person behind that contagious smile is Patrick, a member of our warehouse team and an expert at creating good vibes. A Chat with Patrick How long have you been working at Jimmy Lion?Many months.What do you like most about your job?Folding the socks, putting them in the boxes, and adding the labels.How do you get along with your coworkers?Really well. I love hugging Ricardo. And Bego. What are your favorite Jimmy Lion socks?The Lions! When someone like Patrick joins the world of logistics, which is a highly competitive world, he brings a much-needed human side. Although he needs support and attention, he always responds with so much affection. He arrives with a smile, and brings a lot of joy to the team [...]. – Ricardo, Warehouse Manager More About World Down Syndrome Day It’s celebrated on March 21st. Why? Because Down Syndrome is also known as trisomy 21, or the tripling (3 copies) of chromosome 21. That’s why this day is celebrated. How do we support this cause? By running 10 kilometers in mismatched socks! Every year we team up with Aura Fundació, and this year couldn’t be any different. In fact, we designed a special 3-sock pack called 3-Socks for DOWN, where 100% of the profits went to support their social and job inclusion programs. And that’s not all – these socks were the official design of La Cursa, El Corte Inglés’ annual 10-kilometer race. Thanks to them, we got to see the streets of Barcelona colored with the colors of inclusion.We’re so happy to collaborate with Aura Fundació, and we can’t wait to see what next year has in store! Thanks socks much! Read more

Where’s Wally? or Where’s… Walter?

“A Wally by any other name would be as fun.” – Shakespeare, probably Did you know that everyone’s favorite puzzle book character’s name changes around the world?Originally dubbed Wally by British creator and illustrator, Martin Handford, his moniker changed when he hopped over the pond to North America. Wally became Waldo. Why? Pretty simple really: Publishers around the world decided to give “Wally” a name that local readers would be familiar with, hence the minor tweak.The more popular he became, the more names he got under his belt. So, think you’re up for it? Do you think you could match the name to the country? Where’s... 1. Charlie a) France b) Italy c) US & Canada 2. Walter a) Denmark b) Germany c) US & Canada 3. Waldo a) Finland b) Italy c) US & Canada 4. Holger a) Denmark b) France c) Germany 5. Vallu a) Iceland b) Greenland c) Finland Answers: a) France; b) Germany; b) US & Canada; a) Denmark; c) Finland How’d you do? Were you able to match the “Wally” to his country? Wherever he goes, whatever he’s called, he always brings laughs and good times. And now… great style! Check out our most playful collaboration yet to take [insert name here] with you wherever you go! Thanks socks much for reading! Read more

Inside Jimmy Lion: Meet the Designers

The create(hers), Lucía (Product Design Director), Irene (Product Designer) and Marcela (Junior Product Designer), were kind enough to explain what goes on just so I can strut around with my favorite cool socks on my feet. First off, a few get-to-know-ya questions: Where are you from? Lucía: SpainIrene: ItalyMarcela: Colombia Describe your design style with one emoji, go! Lucía: 😜Irene: 🤯Marcela: 🐯 Now could you please walk us through the process? There are three stages more or less: inspiration, design and production. Where do you find inspiration? Everywhere! From music, TV, trips to museums, books...literally everywhere. We also get a good idea of trends from social media. We always try to bring something fresh to the table. Once we’re good and inspired, we start throwing some concepts back and forth. We love to make mood boards – the more pictures, the better. How do you design? Digitally or by hand? A bit of both. Once we’ve decided on a concept as a team, we start sketching the designs – by hand, digitally, whatever feels best. Here’s where we throw around some color options too. The team decides on the final designs and colors. Once we have the go ahead, we send the designs off to the factories! And then production starts? First, the factory sends us several samples and thread color cards so we can make any last minute changes. Once we’ve worked out all the kinks, we give them the okay, and the factory starts putting together the final products! And they’re manufactured in Italy or in Portugal, right? Yes, we like to keep manufacturing close so we can ensure the highest quality. We’re also starting to use more organic cotton in our designs. We’re aware of how important sustainability is and are taking steps to get where we’d like to be. And that’s it? That’s it. Thanks so much! Now, don’t think, just answer: Coffee or Tea? Lucía: CoffeeIrene: CoffeeMarcela: Tea Beach or mountains? Lucía: BeachIrene: BeachMarcela: Mountains Cats or Dogs? Lucía: DogsIrene: CatsMarcela: Cats Concert or play? Lucía: ConcertIrene: ConcertMarcela: Concert Netflix or HBO? Lucía: NetflixIrene: HBOMarcela: HBO! (But I really watch more Filmin.) And finally, which socks are your favorites? Lucía: Octopus!Irene: Insects or Hare Head!Marcela: Beetles or Cranes! Thanks socks much! Read more

The In’s & Out’s of Organic Cotton

Both regular and organic cotton are high-quality materials that produce premium-quality products (in our case, cool socks). However, organic cotton is grown without harmful chemicals and leaves a lighter carbon footprint behind.That’s why we’re working to include more of it in our original socks! While many of our Athletic designs were already made with organic cotton, we wanted to bring this more sustainable practice to the production of our Casual socks as well! That’s where our Garden Collection comes in! It’s our first collection made with 100% ISO & OEKO - TEX® certified organic cotton. And it’s just the beginning.But is organic really better? Benefits Less water contamination Less air pollution Lower impact on the surrounding ecosystems Better crop diversity = healthier soil = more stable ecosystems which, in turn, creates more jobs as the land can be farmed year round Drawbacks Smaller yields More expensive to produce & harvest Supply can’t always keep up with demand In the end, the pros greatly outweigh the cons. And while we’d love to go in 100% with organic cotton, we want to do so responsibly. In the meantime, we’ll be able to stay on track with our sustainability goals! Thanks socks much! Read more

Meet Manon Lanza

She might split her time between Biarritz (France) and Los Angeles (USA), but her heart belongs 100% to boarding – skate, snow and surf. With no further ado, meet the daring athlete, author and designer, Manon Lanza. Tell us a little about yourself. Hi! My name is Manon Lanza aka @allonsrider and I'm living between Los Angeles, USA and Biarritz, France. I'm passionate about board sports. When I'm not surfing, I'm on my skateboard and when it's too cold I'm on my snowboard. I can't imagine my life without boarding. How has skating shaped your life? Skating is meditation for me. It helps me escape from everything. I focus on my ride and I don't think about anything else, it's magical. I'm truly in the moment. My whole life is about sports. From the moment I open my eyes to the moment I jump into my bed (completely sore ahaha). How did you get started? Skating, surfing… I have always been passionate about extreme sports. I started motocross at the age of 6 and then snowboarded during winter holidays with my parents.Then one day I found my brother's old skateboard in the garage, and that's how I fell in love with skateboarding. For me, it was the best way to recreate the feeling of snowboarding but without the mountains – life changing!When I turned 21 and finished school, I decided to live by the beach in order to spend more time outside skating but also to work for a surf company.Surfing also became part of my life very fast. Desert Island, Jimmy Lion Edition! You can only take three, which do you choose? So there you have it! Don't forget to check out Manon's inspiring account!! Thanks socks much for reading! Read more

Our Office, Our Story

After our first years in New York, Jimmy Lion decided to put down roots in Madrid. The then small team quickly moved to ‘‘The Studio’’, one of two joint offices in Manuel Becerra Plaza (Plaza de Manuel Becerra). Built originally by Pedro Bigador around 1936, this building’s as historic as it is beautiful.Fun fact: The space was originally a photography studio! As beautiful as it was, we had to make it our own. We enlisted the help of designer Marta de la Rica – and she did a fantastic job.But our team kept growing! In need of more space, we moved across the breezeway to “The Office.” Even as we moved to the light and airy Office to work, we continued to create visual content in The Studio which we had outfitted to meet our creative needs.Fun Fact: Before we moved in, the industrial-esque “Office” was a printing house whose high ceilings fit the massive machinery required at the time. As fantastic as it was, we still needed to give it the distinctive flair that makes our socks so unique, so we asked Amelia Millán to take over. She made us feel right at home with her amazing signature design. But we weren’t finished! Our team kept growing so we ended up taking over both spaces! Now part of our team works in the clay-facaded beauty, while the other half gets their creative juices flowing in our renovated creative hub. A COLORFUL PLACE TO WORK We love where we work and revel in making it our own. Inspired by our best-selling socks, we’re surrounded by pops of color.This place rocks our socks off, and we couldn’t wait to share it with you. Thanks socks much for reading! Read more

Quiz: E.T. the Extra-Terrestrial

Enjoy this no-pressure quiz packed with behind-the-scenes facts to see just how well you know the heartwarming blockbuster. SPOILERS: If you haven’t seen the movie yet, put on some socks – we recommend the E.T. Be Good – and watch it already! Let’s start easy: 1. Which one is E.T.? Fun Fact: E.T.’s face was inspired by different historical figures – including Albert Einstein. Other features included those of writers Ernest Hemingway and Carl Sandburg. The alien’s aesthetic is due to Spielberg's great work with the incredible designer Carlo Rambaldi. 2. Who finds him and where? a) Gertie in the atticb) Elliott in the woodsc) Michael in the gardend) Elliott in the shed Fun Fact: Most films are not shot in chronological order due to conflicts with locations, schedules, budgets etc. However, E.T. The Extra-Terrestrial is one of the few studio-film exceptions that was filmed in order. Spielberg made that decision to make it easier for the children to have continuity as if it were real life. 3. Finish this sentence: “E.T. phone _____________.” a) Dadb) Momc) The sund) Home Fun Fact: Many of the doctors and nurses that appear in E.T. The Extra-Terrestrial were not actors. They were real-life emergency room technicians told to treat E.T. the same way they would treat a real person. 4. Where does E.T. point when he says, “I’ll be right here”? a) Elliott’s foreheadb) Elliott’s heartc) Gertie’s heartd) Gertie’s forehead Quiz Answers: C, B, D, A Now it’s time to rewatch this classic! Thanks socks much for reading! Read more

Staying Local to Go Global

We’re thrilled to debut our first warehouse of our very own! Why are we so excited? Simply put, it’s ours. And that means we can keep tabs on everything from start to finish, improving customer experience in the process. That last bit, making things smoother for you, was our motivation. Right here in Madrid, our new hub ships to over 50 countries around the world, pumping out up to 10,000 orders a day! So here’s your peek behind the scenes of the Jimmy Lion sock world. In Numbers Warehouse Area: 2,000 m² Socks in Stock: 500,000 pairs Storage Capacity: Up to 5,000,000 pairs Daily Shipping Capacity: Up to 10,000 pairs Number of JL Countries Shipped to: 50+ and counting More storage means we won’t run out of stock which means fewer delays which means you get your socks faster! The Setup Our new distribution center is divided into three zones for maximum efficiency: an automated area to receive orders, a sorting zone and space to store up to 5,000,000 pairs of socks! We asked Bego, Warehouse Manager extraordinaire, to walk us through it. First, your order is received and processed by our automated system. Then, we “pick” from over 300 of our designs and prep your order. Finally, it's bye bye, warehouse! Packed with love, your order is on the move (and out and into the world to you – or a store near you!). Now it’s time to get to know Bego, the fantastic human behind the logistical madness. Don’t think, just answer! Coffee or tea? B: Coffee.Beach or mountains? B: Beach.Concert or play? B: Play.Netflix or HBO? B: Both! Which are your favorite JL socks? B: The giraffes! Thanks socks much for reading! Read more

Quiz: Who Are You from Back to the Future?

Who are you? Doc, Marty, Biff… or maybe Doc's dog Einstein – the world's first time traveler? Don't be a chicken, take thisBack to the Futurequiz to find out! 1. It's Friday night, what's your ideal plan? a) Practicing with my band – I play the guitar and love to play classics like Chuck Berry's ''Johnny B. Goode.''b) Tinkering with my latest invention, I just can't seem to get it right!c) Cruising around town and giving anyone in my way a good scare. d) A nice night in with a cozy dinner, maybe stretch out and take a nap. Who knows? Wherever the night takes me (my bed)! 2. What's your style like? a) I like classic cuts and quality designs: lots of denim (jeans, a jacket), a good checkered button up, sweet kicks and a puffy vest in case I get cold.b) I have two gears when it comes to clothes: whatever's closest (jumpsuits, hazmat suit, etc.) or something really classy like a silk robe and a Hawaiian shirt. Got to mix things up, you know?c) If I don't have my varsity jacket with me, I don't feel like myself. d) Hmmm...clothes... I never really think about clothes. 3. If you could travel to any point in time, where (or better yet, when) would you go? a) I'd go to the past so I could ensure my (and my sister's) existence!b) Wowee! I'd go to the Wild Wild West! I've always dreamed of that rugged cowboy life on the old American frontier.c) I'd go to the future to get the winning lottery numbers to give them to past me so I could become the richest man around.d) I'd go one minute into the future – just to say I'd done it. Then I'd go back and probably take a nap. ANSWERS Mostly A's: Marty McFly! Your taste in puffy red vests is legendary (well your whole '80s-inspired look really). Your happy-go-lucky, up-for-anything attitude makes you the ideal travel companion. That said, you're not perfect. Your Achilles' heel? Anyone who calls you a chicken. But don't worry, you get over it in time. Mostly B's: Doc (Emmett Brown) Your mind (and hair) are bigger and crazier than anyone else's – but that's why everyone loves you! You invented the iconic Delorean time machine! You're equal parts genius, stellar friend and hair icon. Mostly C's: Biff (Tannen) You might have a reputation for being a little rough around the edges, but hey, you come by it honestly – it's a family trait! Plus, if it weren't for you, McFly couldn't pretend to be such a hero all the time, he'd just be a punk-haired kid running around town on his skateboard. Mostly D's: Einstein (The Dog) Doc might have invented the Delorean, but you, my four-pawed friend, are the real MVP! You're the first time traveler… ever! You can hear it now:''That's one small step for dogs, one giant leap for dogkind!'' Whoever you are, stay in character with these designs from our totally rad Back to the Future Collection! Thanks socks much! Read more

Meet Gotzon Mantuliz

Gotzon Mantuliz, originally from the Basque Country in northern Spain, is a jack of all trades. After winning the fifth season of the Spanish TV show, El Conquistador del Fin del Mundo, back in 2009, he’s more known these days for his stunning nature photography and adventurous travels alongside his tail-wagging best friend, Noa. Apart from creating and taking us around the world through his camera lens, he’s also committed to giving back. That’s why when it came to our collaboration with the Wild at Heart Foundation and our Dog Days Collection, we immediately thought of Gotzon. So here are a few get-to-know-you questions for this multi-talented creator and dog dad. How long has Noa been a part of your life and what has she meant to you, from that first moment to today? Noa came into my life over eight years ago at a time when I wasn’t sure what my future would look like. Noa came into my life when I was finding my way, and now I feel incredibly lucky to be able to share so much with her – time, work, travels & projects. Anyone who follows you on social media can see that Noa is an essential part of your life. How does she fit into your day-to-day routine? What activities does she jump in on? I’d say practically all of them! XD. When I workout, when I’m working at home, when we’re out creating content, when we travel together in a van… The only time we’re apart is when I have to fly somewhere and she can’t come with me. Part of what we love so much about this collection is the chance to give back. We’re honored to collaborate with Wild at Heart, an organization that homes and takes care of stray dogs around the world. As a dog dad, it’s a cause that’s probably close to your heart... I love the initiative; I travel all the time and everywhere I go I come across stray dogs that come up to me looking for a bit of affection. I think that the work that foundations like Wild at Heart are doing is not only admirable but very necessary. We asked you to choose your favorites. Which Dog Days socks did you pick? As soon as I saw the collection, two designs caught my eye: The Fighter and The Photographer. I think I jumped on The Fighter as soon as I saw it because I’ve been wanting to go to Japan for a while now. And I chose The Photographer because I think it reflects my day to day sharing photos with Noa. So there you have it! Don’t forget to check out Gotzon’s fantastic photography, or his personal account here. And for more information about the Wild at Heart foundation, check out their website. In the meantime, enjoy Dog Days! Thanks socks much! Read more

Jimmy Lion Answers JAWS FAQs

Is Jaws a true story? Based on the real “warfare” between New Jerseyans and a shark in 1916, this don’t-look-down thriller is inspired by real events. The real story follows a string of attacks along the coast in New Jersey that took four lives. But that’s where the similarities end. Sharks rarely attack humans and this is one of two recorded events in the history of the area. The rest of the film’s plot is inspired by Peter Benchley’s 1974 novel of the same name and Spielberg’s imagination. And that spine-chilling soundtrack? Artist, John Williams’ masterpiece. Is Jaws appropriate for a 10 year old? Up to you, mon ami, up to you. Is Jaws a boy or a girl? Not sure why that’s relevant, but the shark from the 1975 classic is named Bruce. So for those wondering, Jaws seems to be about a binary cis-male. Of course, we don’t speak Shark so I guess we’ll never know for sure. Is Jaws the best movie ever? Best is subjective, but we’ll venture a guess that this is a classic for a reason. We suggest watching it with an open mind and taking the release date into account (1975). The effects weren’t what they are today, but it’s still a film we keep going back to! We hope your Jaws-related questions were answered. In the meantime... Duuuunnnn duun... duuunnnnnnnn dun dun dun dun dun dun dun dun dun dun dunnnnnnnnnnn dunnnn! Thanks socks much for reading! Read more