Inside Jimmy Lion: Meet the Designers

First off, a few questions to get to know them a little better:

Where are you from?

Lucía: Spain

Irene: Italy

Marcela: Colombia

Describe your design style with an emoji, right now!

Lucía: 😜

Irene: 🤯

Marcela: 🐯

Now, could you explain the process to us?

There are roughly three phases: inspiration, design, and production.

Where do you find inspiration?

Everywhere! In music, TV, travel, museums, books... literally everything. We also closely track trends on social media. We always try to bring something fresh to the table.

Once we're fully inspired, we start bouncing ideas off each other. We love making mood boards: the more images, the better.

How do you design? By hand or digitally?

A bit of both. Once the team agrees on a concept, we start sketching designs — by hand or digitally, whatever works best at that moment. This is also where we start exploring color palettes.

The team decides on final designs and colorways. Once we have the green light, we send the tech packs to the factories.

And that's when production starts?

First, the factory sends us several yarn strike-offs and color swatches so we can make final tweaks.

Once all the details are ironed out, we sign off and the factory begins assembling the final products.

And they're made in Italy or Portugal, right?

Yes, we like keeping production close to home to ensure top-notch quality. We're also starting to use more organic cotton in our designs. We know how crucial sustainability is and we're taking real steps to get where we want to be.

And that's it?

That's it.